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Hastings, East Sussex

Two people who build it themselves.

We don't resell someone else's platform and mark it up. We build the software ourselves, which is why we can do it in a day and stand behind it.

Based in Hastings, East Sussex£500 a day, agreed up frontOverrun is our problem, not yours
Benjamin Davis, builds the software at AB Systems

Benjamin Davis

Builds the software

Designs and builds the tools, runs the discovery calls, and takes the before photo on every visit. The person who sits in your office working out what to build is the person who writes the code, so nothing is lost in a handover.

LinkedIn
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Archie

Runs the projects

Keeps builds on schedule, handles the day to day with clients, and writes up every case study the week it ships. If you want to know where your build is, you get a straight answer the same day.

How we work

Four things we hold to on every build, whether it is one day or one stage of a longer piece of work.

01

Watch the work before writing the software

Nothing gets built off a wishlist. We sit with the job as it actually runs, because the thing capping a team is rarely the thing that gets described on a call.

02

Small enough to answer the phone

There is no account manager between you and the person who built your tool. Two people, both of whom know your build, and no queue to join.

03

Judged on hours, not features

A build is finished when your team can get more done in a week than it could before. A long feature list that changes nobody's Tuesday is a failed project.

04

We say no when software is not the answer

Sometimes the fix is a process change, or a setting in a tool you already pay for. We would rather tell you that on the call than sell you a build you did not need.

Why local, why software

We're in Hastings, East Sussex, and where we can, we'd rather come and see the work in person: the whiteboard, the diary, the pile of carbon-copy pads. You understand a business better standing in it.

And software beats more staff when the thing capping you is repetition, not hands. It doesn't call in sick, it does the same job at midnight as it does at nine, and it gives your team back the hours they were spending on re-typing.

What we don't take on

Being clear about this early saves everyone a call.

  • Rebuilding something off the shelf that already does the job well.
  • Websites, brochures and brand work. That is somebody else's craft.
  • Sprawling platforms nobody has time to learn.
  • Open-ended retainers where the scope is whatever we say it is.

The boring but important bits

Registered name
AB Systems Group Ltd
Company number
17236144
Registered office
128 City Road, London, EC1V 2NX

Thirty minutes with the people who'd build it.

No pitch deck, no sales team. You describe the work, we tell you straight whether there's a build in it.

Book a 30 minute call