What was capping them
JB Marketing runs Google Ads for its clients. As the team grew, the things they needed to do their best work were spread everywhere: client data and account history lived in inboxes, spreadsheets and individual people's heads. Campaign research meant rebuilding the same keyword and competitor picture by hand for every account. Outreach, sales, holidays and team admin each sat in a different tool.
What we built
One portal the whole agency runs on:
- A centralised knowledge hub, so client data and account history sit in one place, up to date, for everyone.
- An LLM assistant connected to that hub over MCP, so anyone can ask a question and get an answer from the agency's own live data, not a stale document.
- Google Ads and keyword research tooling that does the heavy lifting of the research and drafting stage of setting up a campaign.
- Tooling for the rest of the agency day: Instagram outreach, sales, team management and holiday management.
What changed
The team stopped hunting for information and started working from one shared, current source of truth. The slow part of campaign research is handled by the tooling, so the team spends its time on the judgement that actually wins accounts. Added up across the team, that is more than eight hours back per person every week, and a new starter gets the whole picture on day one instead of picking it up over months.
“Everyone's finally working from the same source of truth, and the tools take the grind out of campaign research.”
JB Marketing