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AB Systems

For owners of growing agencies

Grow the agency without adding another layer of admin.

We find the operational work quietly eating your team's week and build one tool around how your agency actually runs. Not a platform. Not a subscription. Yours.

What happens on the call
  • 30 minutes, no preparation
  • Free either way
  • £500 a day, one day minimum

What the audit gives you

  • The one job capping the team, named
  • What it costs a year, from your hours
  • The tool we would build, in plain English

30 minutes. Free either way.

8+

hours a week, per team member

Given back to one Google Ads agency.

JB Marketing. A growing team, knowledge scattered across inboxes, sheets and people's heads. One portal, built in stages.

How it gets like this

The same brief. Six places.

Nobody decided it should work this way. The agency grew and the information did not move with it.

Six places to look
  • Inbox
    Brief in a thread from MarchFeeds the tool
  • Spreadsheets
    research_v3_FINAL.xlsxFeeds the tool
  • Client docs
    Which folder is current?Feeds the tool
  • Messages
    Approval buried in a threadFeeds the tool
  • Research tools
    Rebuilt for every accountFeeds the tool
  • People's heads
    Ask Sam when she is backWritten down, once

Where is the Harbourside brief?

Check the shared drive
Search the inbox for “brief”
Scroll the client thread
Ask Sam. Sam is off until Monday.

Four places. Twenty minutes. Three people interrupted.

The agency's tool

Everyone can see it
Harbourside Dental
BriefCurrent. Updated Tuesday.
Competitor set6 tracked, refreshed weekly
Approvals2 open · 1 signed off today
Monthly reportReady to send
NotesTone, contacts, history

One place. Ten seconds. Nobody interrupted.

Before: the agency keeps what it knows in six places, the inbox, spreadsheets, client documents, messages, research tools and people's heads, and the same client brief exists in three of them. Finding it means checking four places and interrupting three people. After: the six places feed one tool, so the brief, research, approvals, report and notes for a client are in one place that the whole team can see.

Which of these are yours?

0/10

Tick the ones that are yours.

Most agency owners get to three before they reach the end of the list.

Nothing off the shelf

Your specific problem. A tool built for it.

Pick where the week goes. Watch what it could look like instead.

How it usually runs

  1. Welcome email and a new drive folder
  2. A kickoff call, notes in someone's doc
  3. The checklist lives with whoever ran the last one

The bottleneck underneath

There is no single definition of onboarded. Nobody can see what is missing until the client asks.

One tool that could remove it

An onboarding tracker that creates the same steps for every new account, assigns each one, and shows what is still open.

New accounts
Welcome emailSent? Check with Sam
Drive folderWhich template was last used
ChecklistLives with whoever ran the last one

One possibility, sketched. Yours is built around how your agency actually runs.

The maths that decides it

Busy is not a budget line. The hours are.

Half of an account's month is coordination. It is the hours that are the problem, not the people.

Across your whole team

hrs

Chasing information, rebuilding research, assembling reports, re-explaining a client. Be conservative.

£

Salary plus National Insurance, pension and overheads. A £45,000 account manager lands near £35 an hour.

Repeat admin is costing you roughly

£64,400

a year, every year, at 5 hrs a week per person

Team hours a week
40

8 people × 5 hrs

Hours a year
1,840

40 hrs × 46 working weeks

Cost a year
£64,400

1,840 hrs × £35

Full-time capacity consumed
1.1

40 hrs ÷ 37.5 hr week

That is about 1.1 full-time person spent coordinating work the agency already has.

An illustrative estimate from your own numbers, not a promised saving. This gives you the rough number. The free audit finds the actual work behind it.

The fork in the road

Hire a coordinator, or build the tool?

Most agencies at this point hire someone to hold it together. We make the job disappear instead.

£22k£60k

Plus about 20% for National Insurance, pension and a desk.

210

At £500 a day, agreed before we start, with one day the minimum. Most agency builds are three to five. Nothing is billed afterwards.

Over three years

58×

The hire costs £115,200. The build costs £2,000, once.

Hiring is not wrong. A coordinator can do things a tool cannot. But a hire is forever and a build is once, and you own it. Illustrative, from your numbers.

JB Marketing logoJB Marketing · Google Ads agency

Before, and after.

Everyone's finally working from the same source of truth, and the tools take the grind out of campaign research.

JB Marketing

Client data and account history

Before

Inboxes, spreadsheets and individual people's heads

After

A shared knowledge hub, kept current, open to the whole team

A question about a client

Before

Ask whoever remembers, or read a document that went stale

After

Ask the assistant. It answers from the agency's own live data.

Campaign research

Before

The same keyword and competitor picture rebuilt by hand for every account

After

Tooling does the heavy lifting. The team edits and judges.

Outreach, sales, holidays, team admin

Before

A different tool for each

After

In the same portal as everything else

8+

hours saved per team member, every week

1

shared, current source of agency information

Less

repeat research and admin

Day 1

a new starter gets the whole picture

JB Marketing is Ben's agency. We ran this problem before we built for it.

Read the full case study

The offer

A free systems audit. We find your specific problem.

  1. 1

    A 30 minute call

    No preparation. You talk us through how a client moves through the agency, brief to report.

  2. 2

    We follow the work

    Where the brief lives, who rebuilds the research, how an approval gets recorded.

  3. 3

    You get the answer

    The work that is stuck, what it costs, and what we would build. Or what to buy instead.

What you walk away with

  • The one job capping the team, named
  • What it costs a year, from your hours
  • The tool we would build, in plain English
  • A fixed price and a day count

No platform pitched. No saving promised before it is measured. If an off the shelf tool would do, we say so.

Possibilities, not packages

We build the tools nobody sells you.

Shapes we have built or would expect to. Yours is built around how your team already works, so nobody has to change anything.

  • 01

    A client knowledge hub

    Brief, preferences, decisions and history, searchable by anyone.

  • 02

    A research workspace

    Every pull kept against the client, first draft done.

  • 03

    A report that builds itself

    Numbers from the live accounts. You write the commentary.

  • 04

    A request and approval board

    One queue. Who approved what, and when.

  • 05

    An onboarding tracker

    The same steps for every account, gaps visible.

  • 06

    A capacity view

    Who is on what, how much room they have, who is off.

  • 07

    The one we have not listed

    Most builds are the one thing specific to how an agency runs. That is why nobody sells it, and why the audit comes first.

If you go ahead, here is the whole deal.

£500

a day

Day count agreed before we start, minimum one day. Most builds are three to five. No part days, no hourly rate.

£0

if we overrun

Takes longer than we said? You pay the quote. Not a penny more.

100%

yours

The code is yours to keep. No licence, no seat pricing, no lock-in.

Overruns

If it takes longer, that is our problem.

Gorringe's was quoted one day. It took three. They paid for one.

Ownership

Not another subscription.

The code is yours to host, change or hand to another developer. No subscription, no licence to renew, nothing that switches off.

Who is building it

Built by people who know what an agency week actually looks like.

Ben
Runs JB Marketing, a Google Ads agency. Hit this ceiling with his own team and built the portal above to get past it.
Archie
Runs a creative agency. Knows what onboarding, approvals and reporting cost when they live in five places.

Not about cutting staff. The jobs we remove are the boring ones.

A good fit

  • Four or more people
  • Someone coordinating client work across the team
  • Briefs, research, approvals or reports in more than one place
  • Growing, with the work already coming in

Not a fit

  • Freelancers and one-person agencies
  • Anyone after a website, a rebrand or a campaign
  • Agencies wanting a product to resell
  • Anyone with no real time problem

Find where the team is losing time.

30 minutes. No preparation. A clear recommendation either way.

Pick a time

Or tell us where it jams

We reply the same day, usually within the hour.

Runs through our own enquiry platform, the tool we build for clients.

Custom software and operational systems for agencies · AB Systems