More valuation enquiries. Built for UK auction houses.
We run your Google Ads end to end, from £600 per month. No setup fee, month to month.
Book a 20-minute callMost auction houses are leaving valuations on the table.
Most regional houses either don't run Google Ads at all, or run them through a generalist agency that doesn't understand auction economics. Either way, valuation enquiries trickle in from word of mouth and the occasional press mention.
A general digital agency will burn through your budget bidding on broad terms like "antique appraisal" or "house clearance" that look promising on paper and produce nothing. They don't know the difference between a probate valuation and an insurance valuation, and the numbers show it.
We work only with auction houses. We know what a valuation enquiry costs to land, what a good consignment looks like, and what an MD reads in a monthly report. That focus is the entire pitch.
Everything needed to run paid acquisition properly.
Included at £600 / month
- Campaign strategy and setup
- Day to day account management and optimisation
- Monthly performance report
- Direct email access to your account manager
Ad spend is billed by Google directly to your account, separate from our management fee.
£4.27
average cost per valuation enquiry, first four months, from a standing start.
We took over Google Ads for an established UK regional auction house in January 2026. They had never run paid acquisition before. We built the campaigns from scratch and have managed them ever since.
Four months in, the account is producing 150 to 170 valuation enquiries every month at an average of £4.27 each, all from postcodes local to the valuation hub. Total spend over that period was roughly £2,800.
Hammer value attribution goes live once the ABSystems software integration completes.
£4.27
Cost per valuation enquiry
150 to 170
Enquiries per month
13.1%
Click to enquiry conversion rate
£700
Average monthly ad spend
~640
Total enquiries in the first four months
Zero
Previous Google Ads activity
From signed contract to live campaigns in 14 days.
01
Discovery call
We learn your specialisms, your sale calendar, and the consignments you want more of.
02
Account audit and strategy
If you have an existing Google Ads account, we audit it free. Either way, you get a written plan before we spend a pound.
03
Launch within 14 days
Campaigns built, tracking installed, conversions configured against real valuation enquiries.
04
Monthly optimisation and reporting
We adjust bids, copy, and targeting through the month and send you a plain English report each month.
One service, one price.
Google Ads management for one auction house.
- No setup fee
- Month to month, cancel anytime with 30 days' notice
- Free audit of any existing Google Ads account
- Direct email access to your account manager
Ad spend
Billed by Google directly to your account, separate from the management fee. We recommend a starting budget of £750 per month.
Common questions
Do I need to use ABSystems software to work with you?
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No. The Google Ads service stands alone. If you do use our software, conversions and hammer value attribution flow through automatically, but it isn't a prerequisite.
What if I'm already running Google Ads?
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We'll audit your existing account for free, share the findings in writing, and only quote work if there is a clear case for change.
How quickly will I see results?
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Honest answer. Allow 30 to 60 days for the campaigns to learn and stabilise, and expect meaningful lift in valuation enquiries by month three.
What happens if I want to cancel?
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Month to month with 30 days' notice. No early termination fees, no clawbacks. You keep the Google Ads account, the data, and the campaign structures we built.
Why are you cheaper than a generalist agency?
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Because we only work with auction houses. Setup is faster, we don't pay for trial and error on your account, and the team isn't splitting attention across e-commerce, SaaS, and law firms.
Can I see the campaigns and the data?
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Yes. The Google Ads account stays in your name with full admin access. We share monthly reports and you can log in at any time.
Book a 20-minute call.
We'll look at your current setup, your sale calendar, and what realistic growth looks like. No pitch deck, no obligation.