They bring the audience.
We make sure nothing slips through.
Warrior Sq runs the marketing that puts your house in front of the right collectors and consignors. ABSystems is what happens when those visitors hit your enquiry form. Every one is captured, scored, routed, and answered before competitors get a look in.
Two specialists. One consignment engine.
Marketing and enquiry management are different jobs. We don't pretend to do theirs; they don't pretend to do ours. The handover between the two is where the magic happens.
Brings the audience to your door.
A specialist arts and culture marketing agency. Strategy, content, social, paid campaigns, brand and websites, all tuned for the people who actually consign and collect.
- Audience strategy and positioning
- Branding, websites, and content
- Paid and organic campaigns
- Performance reporting and optimisation
Turns enquiries into lots.
Software built for auction houses. Every enquiry from those campaigns is captured, scored, routed to the right specialist, and answered before competitors reply.
- Embeddable, on-brand enquiry forms
- 0–100 lead scoring per enquiry
- Auto-routing to the right specialist
- Response analytics and weekly digests
What a great campaign looks like end to end.
The point of marketing isn't clicks. It's consigned lots. Here's what the journey looks like when both halves are working together.
Strategy and audience
They map the right collectors and consignors for your house, and design the campaigns to reach them across content, social, search, and email.
Campaign goes live
Brand, website, ads, and content all working together. Visitors arrive on your site ready to ask about a piece they own, or one they've seen in a sale.
Enquiry hits the form
An on-brand enquiry form embedded on your site captures the details and photos. Every submission is scored 0–100 for quality and categorised by department.
Specialist replies fast
It lands with the right specialist with a draft response ready to edit. One click sends it from your domain. No more shared inbox triage. No more lost lots.
Measure what matters
Warrior Sq sees which campaigns produced real enquiries, not just clicks. ABSystems shows response times and conversion by department. The full picture, finally.
We chose each other carefully.
Sector specialists, both.
Warrior Sq works only with arts and culture organisations. ABSystems is built for auction houses. Neither of us is generalist software dressed up to look the part.
Marketing without measurement is a guess.
Campaigns get judged on click-through and impressions. We'd rather judge them on enquiries received and lots consigned. ABSystems gives Warrior Sq that signal.
One handover, no leaks.
The riskiest moment in any funnel is the handover from marketing to operations. Together we own that handover end to end, so no enquiry sits unread.
Already working with Warrior Sq?
Adding ABSystems to your stack takes a 20-minute call. We'll set up a private instance with your house's departments, plug it into the website Warrior Sq has built for you, and show you what your inbox looks like with the platform running.
Book a demo
20 minutes, your departments, your branding. We'll show you the platform on data that looks like yours.
Embed the form
One script tag on the site Warrior Sq built. The form matches your branding automatically.
Watch the loop close
Campaigns start producing enquiries you can measure. Specialists reply faster. Lots get consigned.
Make the campaigns count.
Book a demo and we'll show you how ABSystems plugs into the marketing Warrior Sq is already running, so every enquiry your campaigns produce becomes a lot worth winning.